Sustainability is top of collectors’ agendas The greatest number of online sales were made via dealers’ own online channels – including their websites and OVRs, social media channels, and email. Online channels accounted for 33% of all dealers’ sales (or 37%, including art fair Online Viewing Rooms) – more than double their share in 2019. There was also evidence that female artists are becoming better represented in collections, accounting for 42% of all works, versus 39% in 2020, and 37% in 2019. In the first half of 2021, spending by female collectors increased by just over one third to $410,000 – more than double the level of their male peers, which saw growth from 2020 of just 9% to $163,000. Female spending rose – while female artists became more prominent Millennial collectors had the highest expenditure overall, at $378,000 – more than three times the level of Gen X and Boomers. Collectors remained engaged, with millennials leading the wayĬollectors surveyed remained active in the first half of 2021 – with the median expenditure on art and antiques jumping by 42% on average, to $242,000, compared to $170,000 across the whole of 2020. The most challenging environment was in Europe, where dealers reported an average decline of 7%. Dealers in Asia reported the biggest improvement in sales, with an average increase of 18% - including a rise of 6% for businesses in Greater China. More than half of dealers reported an increase in salesĥ1% of dealers surveyed reported an increase in sales in the first half of 2021, versus the same period in 2020.
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